Sydney Dance Co. Partners With Foxtel

Published on 12th Dec, 2008

Sydney Dance Co. Partners With FoxtelIn a landmark deal for both partners, Foxtel and the Sydney Dance Company announced a new partnership yesterday which will see Foxtel support the SDC for the next three years as principal sponsor. The deal means the iconic SDC will get access to a wider audience both through televised performance specials and through Foxtel TV programs. The first performance for the SDC will premiere on the Bio. channel in 2009 and the paynet is also looking to include Sydney Dance Company and its dancers in top rating shows like Project Runway and Australia’s Next Top Model, “where we see opportunities for the Company’s high artistic standards, physical discipline and sense of fun to create and enhance great television viewing,” according to executive director of TV and marketing Brian Walsh. “We look forward to working with Sydney Dance Company to further heighten awareness of its programs amongst our wide viewer base, and to thereby help it continue to build audiences nationally,” Walsh said. Sydney Dance Company Chair Julian Knights added “as the company enters a new era with Artistic Director Rafael Bonachela, this is a creative media partnership which will enhance both organisations.”

SOURCE: Media Day

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